Hype & Genius Founder Content Campaign
16
Social videos delivered
6
Founder films
10
Vox pop interviews
The brief
Sixteen videos, one voice: founder authority and street honesty on the same feed.
Hype & Genius needed a content bank that could carry their message across social without losing the founder's authority or the honesty of the young creatives they serve.
The package tackles the questions their community actually asks: how to navigate bigger rooms as a creative, how to survive burnout, and what unpaid labour really costs.
Braulio directed and shot the package as Director and Director of Photography. Abiola led production and conducted every interview. TRY42 ran the full post workflow, captioning, colour grade and soundtrack, and cut every deliverable to the client's brand system: black backgrounds, bold accent colours and custom typography.
- Format
- Social content package · 16 videos
- Year
- 2026
- Client
- Hype & Genius
- Status
- Delivered
The film
Founder Series · Six films
— The Problem
A message that had to sound like the founder and the street at once.
Hype & Genius speaks for young creatives, so its content could not read as corporate. It needed founder authority and peer honesty in one package, on topics the community actually lives: bigger rooms, burnout and unpaid work.
— The Approach
Six founder films. Ten vox pops. One crew, one visual system.
Braulio directed and shot as Director and DoP. Abiola produced and ran every interview. We captured founder films and street vox pops on the same visual language so the two strands cut together as one feed. Post was handled end to end: captions, colour grade and soundtrack, built inside the client's brand system of black backgrounds, bold accent colours and custom typography.
— The Result
A 16 video content bank, delivered on brand and ready to post.
Sixteen finished social deliverables handed over captioned, graded and scored, matching the Hype & Genius brand guidelines so the client could publish without further design work.
Credits
Credits
Director & Director of Photography
Braulio Chimbembe
Lead Producer & Interviews
Abiola
Editor
Hamza
Post Production
TRY42